Danske BankUnified banking experience

Danske Bank helps millions of customers manage and grow their finances. Through a long-term collaboration, we designed digital investment experiences that make it easier for customers to understand products, navigate opportunities, and invest with confidence.

Challenge

As Danske Bank’s investment offering evolved, there was a need for clearer user journeys, stronger onboarding experiences, and a more intuitive way of presenting complex financial products and services. There was also an opportunity to create a more cohesive digital experience across investment touchpoints within both web and mobile platforms.

Solution

We designed and refined key customer journeys across the investment universe, from onboarding flows and investment guides to product experiences and educational content. Alongside this, we concepted new investment experiences for the Danske Bank app and developed the design principles behind the bank’s app icon ecosystem, creating a more consistent and scalable digital experience across platforms.

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