DelogueCreating mouthwatering packaging.

Delogue is a cloud-based PLM platform where fashion and textile brands collaborate with their suppliers in one place. We gave the company a new brand platform and a visual identity with a stroke of its own, and rolled it out from app to website.

Challenge

Delogue helps fashion and textile brands work with their suppliers in one place. The company had grown into a modern SaaS business, but its look hadn’t kept up. It needed an identity with real character that felt as open and human as the team behind it.

Solution

After a workshop with the founders, we found the idea in the name itself: Delogue is a contraction of design and dialogue. In the symbol, the D became a speech bubble, and in the wordmark the g and u are connected. The identity was then rolled out across the app, platform UI, pitch deck, posters and a new website.

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