Folkekirkens NødhjælpA Pension overview.
- Campaign
- Art direction
- Brand
Folkekirkens Nødhjælp is a Danish humanitarian organisation working across emergency relief and long-term development initiatives. They wanted to strengthen their visual presence across key fundraising campaigns and nationwide awareness initiatives.
Challenge
The organisation aimed to elevate the visual identity of two of its most important fundraising platforms — the annual nationwide collection campaign and the iconic “Goat for Christmas” campaign — both essential channels for driving donations and public engagement.
Solution
Over a number of years, Panko helped develop and roll out multiple campaigns focused on raising awareness around global humanitarian crises while creating strong recognisability and motivating people to take action through support and donations.