PaperlikeA new digital page turner

Building the e-commerce platform for Paperlike, the world’s leading iPad screen protector brand. We helped Paperlike evolve its digital experience through a scalable design system inspired by the tactile and analogue feel of its products.

Challenge

Paperlike needed a rebrand to support a growing product portfolio and a scalable e-commerce experience capable of evolving alongside the business. At the core of the challenge was communicating the analogue feel and tactile technology behind the Paperlike screen protector — translating a physical product experience into a clear and engaging digital brand experience.

Solution

In close collaboration with brand designer Daniel Flösser, we developed a flexible design system built to scale across the entire e-commerce platform. Hand-drawn brush strokes and analogue-inspired textures were introduced as visual references to the screen protector itself, helping the brand feel more tactile, human, and distinct from conventional tech brands. A wide range of carefully crafted UI details gave the platform a strong and recognisable market position while ensuring the experience could continue to grow seamlessly as new products and features were introduced.

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